The DIY Design & Branding Toolkit

This is a premium toolkit designed specifically for bootstrapping entrepreneurs and small business owners who are operating on a budget and can’t afford to work with a professional graphic or web designer yet.

The Toolkit is ideal for you if:

  • You want to understand what makes good design (vs bad design) so you can apply it to your business
  • You’re creative but you just need a little formal guidance when it comes to implementing your ideas
  • You don’t want your business to look amateur even if you are still in bootstrapping, start-up mode

How This Will Help You

As soon as you buy the DIY Design & Branding Toolkit, here’s what you’ll get:

An understanding of basic design principles…which means you’ll understand why good design looks good and bad design just doesn’t work. This means you’ll know what you’re doing & why when you apply the basic principles to your marketing materials.

A wealth of graphics & image samples…which means you’ll be able to instantly and visually see what we mean and what we’re describing when we walk you through what you need to know about design & branding.

Easy-to-follow design processes…which means you’ll be able to design your own logos, ebooks, websites, business cards and more confident in the knowledge that they won’t look as if they’re designed by an amateur.

Help using design (and non-design) software...which means you’ll learn how to use software you already have to create designs that work.

Professional designer’s know-how…which means alongside the basic design principles, you’ll get additional tips on what a professional designer would do to make your stuff look even better and really stand out from the crowd.

The DIY Design and Branding Toolkit is perfect for bootstrapping entrepreneurs. My favorite part is Section 2, “Applying Design.” and the step-by-step approach to creating your own logo–an exercise I plan to try when I finally decide on a company name.

The ebook models what it teaches. It’s pleasing to the eye and easy to read and at $37 is a small but worthwhile investment.” Alexis Rodrigo.

What's In The Toolkit?

Section 1: Design Basics

  • Design Software
  • Alignment & Grids
  • Colour Theory
  • Fonts
  • Spacing
  • Using Images
  • Consistency
  • Usability & Interaction
  • Professional Printing

Section 2: Applying Design

  • How to design a logo
  • How to design business stationery
  • How to design a website
  • How to design social media profiles
  • How to design an ebook

Sample Files & Templates

  • Illustrator .eps vector file for Elemental logo
  • InDesign file of ebook page templates
  • .psd file of Twitter background with measurement guides
  • .jpg file of Twitter background template

Video Tutorials *

  • Elemental Logo (using Adobe Illustrator)
  • StackSpring Logo (using Google Docs)
  • StackSpring Logo tweak (using Picnik)
  • Ebook page set-up (using Adobe InDesign)
  • Ebook page set-up (using Google Docs)

* Only with the Fully-Loaded Toolkit

Video Tutorial Sample Graphics

Create this logo in Adobe Illustrator

Create this logo in Illustrator

Create this logo with Google Docs

Create this logo with Googe Docs

Download Your Toolkit Now

Just-Right-For-The-Job Toolkit

  • A comprehensive PDF guide packed full of explanations, checklists, step-by-step processes and illustrative examples & graphics.
  • Sample graphics and templates to use to create your own materials

Fully-Loaded Toolkit

  • A comprehensive PDF guide packed full of explanations, checklists, step-by-step processes and illustrative examples & graphics.
  • Sample graphics and templates to use to create your own materials
  • A range of video tutorials showing you how to use the tools
  • Unlimited updates whenever we update the guide & add new video tutorials

Just The Job Toolkit @ $37

Buy

Fully Loaded Toolkit @ $67

Buy

Your Questions Answered

Do I need to have special software such as Adobe Photoshop or Indesign?

We've included options for people who do have Adobe Photoshop, InDesign or Illustrator, as well as suggestions for those who don't. If you don't have access to a creative software program, we recommend Picnik as an online tool (although you will need a graphic to upload to start with) and GIMP, open-source (free) software. You can also use Google Gocs (Drawing) to create basic graphics.

Do I need to have strong technical skills?

Ideally you will need to be familiar with using graphics editing tools or at the very least tools like MS Word. We've included video tutorials in the Fully Loaded Toolkit to show you how to use some of the more advanced tools as well as some of the simpler, basic tools we recommend to create some of the graphics shown in the toolkit.

Do I need to be creative?

It's not a pre-requisite - we've included step-by-step processes to show you how to "be creative" but an eye for what looks good and what works will definitely help. Much of the guide is about how to tidy up your design ideas and materials so they don't look amateur - this will go a long way to helping your brand look good, even if you don't have the most creative eye.